Partner Blog
Why You Should Consider Sport Sponsorship as Part of Your Marketing Strategy

When developing a marketing plan for a product or service, many folks refer to the four P’s, or the marketing mix. The right marketing mix ensures that you ultimately put the right product (or service) in the right place, and has been proven to be a key factor in a given product’s success. The four P’s are: product, price, promotion and place. Let’s take a closer look at each of these and see how and where sports sponsorship might fit in.

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