Partner Blog
NASCAR's Attendance Problem and it's Impact on Sponsorship

A far too common sight at racetracks across North America is the removal of tens of thousands of seats. Most recently, Dover International Speedway reduced the total number of seats a fourth time to accommodate 54,000, a large reduction from the 135,000 capacity in the early 2000’s. There are no shortage of pessimists observing instances, such as seat reduction, as a sign that NASCAR is dying and no longer a consumed sport. If the fans and media see diminishing capacity as a negative, what is the impact for sponsorship in NASCAR?

Read more ...
More From the Blog
Leavine Family Racing

Leavine Family Racing fields a single car effort in the competitive Monster Energy NASCAR Cup Series. The team races the No. 95 Toyota Camry driven by Matt DiBenedetto.